Selasa, 26 Januari 2010

MTV News

MTV News


'Hope For Haiti Now' Draws 83 Million Viewers In U.S.

Posted: 25 Jan 2010 03:58 AM PST

Telethon has raised more than $61 million to date.
By Gil Kaufman with MTV News staff


George Clooney speaks during the "Hope For Haiti Now" telethon
Photo: Jeff Kravitz/ FilmMagic

"Hope for Haiti Now: A Global Benefit for Earthquake Relief" drew a cumulative audience of more than 83 million viewers and a gross average audience of more than 24 million viewers in the United States, according to Nielsen Media Research. The telethon has now raised more than $61 million in donations from the general public to date.

Across the Web and mobile, "Hope for Haiti Now" attracted 1.9 million video streams during the live broadcast. Between the live broadcast and replays of the performances available on MTV.com and other sites, "Hope for Haiti Now" attracted 5.8 million total streams throughout the weekend, including more than 150,000 mobile streams. The "Hope for Haiti Now" iPhone app, which allowed for live streaming of the broadcast, has been downloaded more than 100,000 times. Streaming data was compiled using data provided by Omniture, Akamai, as well as sites and mobile carriers that streamed "Hope for Haiti Now."

"Hope for Haiti Now" was also the most tweeted topic of the weekend, according to social media monitoring firm Collective Intellect. The "Hope for Haiti Now" Twitter Tracker, built by Stamen Design for MTV.com and HopeForHaitiNow.org, recorded more than 1 million tweets around the event on Friday evening alone.

"Hope for Haiti Now" will continue accepting donations for six months via the following methods:
» Online: HopeForHaitiNow.org
» Phone: 877-99-HAITI
» Text: Text "GIVE" to 50555
» Mail: Hope For Haiti Now Fund, Entertainment Industry Foundation, 1201 West 5th Street, Suite T-700, Los Angeles, CA 90017

"Hope for Haiti Now" benefits Oxfam America, Partners in Health, the Red Cross, UNICEF, United Nations World Food Programme, Yele Haiti Foundation, and the Clinton Bush Haiti Foundation. Proceeds from "Hope for Haiti Now" will be split among each organization's individual funds for Haiti earthquake relief. With the exception of the Clinton Bush Haiti Fund, each partner organization was selected for its history of operation and collaboration within the nongovernmental organization (NGO) community in Haiti.

Compared with "Hope for Haiti Now," the 2005 "Shelter From the Storm: A Concert for the Gulf Coast" concert benefiting the victims of Hurricane Katrina, was seen by more than 22 million people, earning a 15.8 rating while playing on all major networks and nearly 30 additional ones. The September 2001 "American: A Tribute to Heroes" event, in honor of the victims of the September 11, 2001, terror attacks, drew 89 million viewers while airing on more than 30 stations.

The "Hope for Haiti Now" album is the biggest one-day album pre-order in iTunes history and is currently the #1 iTunes album in 18 countries. At press time, the studio version of "Stranded (Haiti Mon Amour)," the original track performed by Bono, The Edge, Jay-Z and Rihanna during "Hope for Haiti Now," was the #1 song on iTunes in 12 countries.

"Hope for Haiti Now" was led by Wyclef Jean in New York City, George Clooney in Los Angeles and CNN's Anderson Cooper reporting from Haiti, and featured performances by Wyclef Jean, Madonna, Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira and Sting in New York; Alicia Keys, Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake, Stevie Wonder, Taylor Swift, Emeline Michel and a group performance by Keith Urban, Kid Rock and Sheryl Crow in Los Angeles; and Beyoncé, Coldplay and a group performance by Bono, The Edge, Jay-Z and Rihanna in London.

The event also featured appearances by President Bill Clinton, Ben Stiller, Brad Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L. Jackson, Tom Hanks and Muhammad Ali. More than 100 of the biggest names in film, television and music also supported "Hope for Haiti Now" by answering phones and taking donations.

"Hope for Haiti Now" was produced by Joel Gallen and Tenth Planet Productions, in collaboration with Viacom's MTV Networks and George Clooney.

Learn more about what you can do to help with earthquake-relief efforts in Haiti, and for more information, see Think MTV. Visit HopeForHaitiNow.org or call (877) 99-HAITI to make a donation now.

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Joe Jonas Was 'Honest' As 'American Idol' Guest Judge, Nick Says

Posted: 26 Jan 2010 03:50 AM PST

'Having that balance of giving your honest opinion but giving some constructive criticism is important,' Nick Jonas says.
By Jocelyn Vena


Nick Jonas
Photo: MTV News

Joe Jonas is the latest celebrity to sit at the judges' table with Simon Cowell, Randy Jackson and Kara DioGuardi before Ellen DeGeneres joins the "American Idol" crew for Hollywood Week. Jonas joins other superstars like Katy Perry, Shania Twain and Mary J. Blige as celebrities who helped fill the void during the audition process.

Younger brother Nick said Joe enjoyed himself while taking in the Dallas tryouts in the fall. "We talked about it, and he had a great time," Nick told MTV News. "He said that he was nice, but he also was honest, and that's important."

Joe told Nick that the "Idol" crew found some really good talent in Texas. "He said he found some really great people that he's looking forward to see what their journeys are going to be like," he said. "And I'm happy that he was able to do that."

Nick took some time to judge Joe's abilities as a judge and said he seemed to combine the styles of Simon, Randy and Kara. "I think he's a mixture of all three," Nick said. "And I think that having that balance of giving your honest opinion but giving some constructive criticism is important."

Get your "Idol" fix on MTV News' "American Idol" page, where you'll find all the latest news, interviews and opinions.

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Black Eyed Peas' Road To The Grammys Hasn't Reached Its <i>E.N.D.</i>

Posted: 26 Jan 2010 03:50 AM PST

The Peas' venture into a global club sounds paid off with a Best Album nomination.
By James Montgomery


Black Eyed Peas
Photo: Kevin Mazur/ Getty Images

The Black Eyed Peas have only one way of operating: globally. That much has been clear for years now, with each successive album they release and every single they embed into the public conscience. At this point, it's not much of a stretch to say they are arguably the biggest pop/rap act on the planet.

Still, you'd be lying if you said you foresaw the heights they'd reach with The E.N.D. (Energy Never Dies), an album loaded with electro-leanings and Euro-tech sheen. Working with French producer David Guetta, the Peas jettisoned most of the radio-friendly stuff they'd made their fortunes on and explored new sonic territories: whomping low-end, buzzing hooks, Auto-Tuned vocals.

"The DJ world, in the clubs, is where music actually lives. It's not just in America, or New York or L.A., it's everywhere in the world," Will.I.Am told MTV News last year. "So, Black Eyed Peas and David Guetta was a perfect combination, because his music plays all over the world, and we travel around the world, and our music is played all over the world. And I think that's the reason 'I Gotta Feeling' and 'Boom Boom Pow' are successful — because we made music for the time. We didn't rely on what was the machine yesterday, we made it for what actually is."

Though this is music more at home in Ibiza than Iowa, that didn't stop audiences in both places (and pretty much everywhere in between) from lapping it up en masse, as evidenced by the historic success of singles like "Boom Boom Pow" and "I Gotta Feeling," which gave the group back-to-back #1's across the globe. And in the States, the ubiquitous songs kept the Peas at the top of the Billboard Hot 100 for 26 consecutive weeks.

The E.N.D. debuted at #1 in nine different countries and landed the Peas handfuls of awards at nearly every awards show in the world. And, in December, it earned them six Grammy nominations, including a nod for Album of the Year.

In a lot of ways, 2009 belonged to the Black Eyed Peas. They weren't even hindered by some rather sticky press — most notably manager Liborio "Polo" Molina's June assault of blogger Perez Hilton (charges were later dropped). They called their chart success "surreal," but you get the feeling they were just being humble. If their performance at the American Music Awards was any indication, they still expect great things from The E.N.D. They took some calculated risks, laid it all on the table, then stood back and watched the cards fall in their favor.

Last month, the Peas announced an ambitious world tour, which kicks off in February and stretches for more than 100 dates. In early December, "Boom Boom Pow" was named the most-downloaded track on iTunes, and, if The E.N.D. manages to walk away with the Grammy for Album of the Year come Sunday, it would serve not only as a rather nice bow on the past year, but as a proper coronation for the reigning kings of popular music. At this point, they might as well make it official.

Randy Jackson Says 'American Idol' Is 'The Olympics For Singers'

Posted: 26 Jan 2010 03:50 AM PST

'Give me somebody who's just really emoting and engaging and making you believe,' he says about contestants' song choices.
By Jocelyn Vena, with reporting by Jim Cantiello


Randy Jackson
Photo: MTV News

Randy Jackson is making no apologies for the "American Idol" theme weeks, even if you would personally rather see a Lady Gaga-themed week over a Motown-themed week. According to the judge, if you really want to prove you've got the chops, you'd better be able to belt out some old -school tunes — that's the mark of a true singer.

"Here's the problem with [contemporary theme weeks] — guess what? It's a competition. I know that you know the latest Lady Gaga song," Jackson told MTV News. "I happen to think that songs of yesteryear are better songs and are harder to sing, so they create more difficulty for you who listens to the radio everyday."

Jackson explained that "Idol" competitors have to prove that they have the pipes to take on the big songs — so if you want to sing a Ke$ha tune, "Idol" may not be the show for you. (Although Jackson hopes that Ke$ha takes no offense to that.) "Give me Sinatra. Give me somebody who's just really emoting and engaging and making you believe.

"Give me Motown," he continued about the advantages of singing older songs instead of newer hits by newer artists. "Give me the greatest rock band ever, in my estimation — Led Zeppelin. The degree of difficulty to play Led Zeppelin music, let alone sing it, is so off the Richter scale. This is a competition. 'Idol' is like the Olympics for singers. We want to make it tougher for them."

Get your "Idol" fix on MTV News' "American Idol" page, where you'll find all the latest news, interviews and opinions.

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Bun B Gives The People What They Want With <i>No Mixtape</i>

Posted: 26 Jan 2010 03:50 AM PST

'These songs weren't originally intended to be a mixtape,' UGK rapper tells Mixtape Daily.
By Shaheem Reid, with additional reporting by Rahman Dukes


Bun B
Photo: Asylum

Don't Sleep: Necessary Notables

Headliner: Bun B

Co-Starring: The hot hip-hop blogs

Songs We Can't Stop Playing: "Big Di-- Chaney," "2 Dope Boyz Freestyle" and "I Am"

Essential Info: Freeze, somebody bring him back the title please. Usually in this section, we shout out a particular mixtape. But as the great Bun B will tell you himself, there's a mixtape worth of new material from the Underground King floating around the Net, and he hasn't stopped rapping long enough to collect them all and put them out as one compilation.

"That's a curious thing," Bun said via phone from Houston last week when asked whether he's putting out a street CD. "The album is coming soon in April, Trill OG. The mixtape is apparently coming now. These songs weren't originally intended to be a mixtape, as far as a CD or something like that. I was just really trying to get my juices going for the new year, working it out."

Since 2010 started, Bun has released a gaggle of freestyles, showing his relentlessness in the lab.

"On one of the songs, I was like, 'My album coming soon.' I'm actively promoting the Pimp C album as well as my album on these songs. People was like, 'You have a mixtape?' I was like, 'Nah.' So on a [freestyle], I was like, 'No mixtape coming soon.' My album's coming and Pimp's album is coming, but no mixtape coming soon. But people took it as No Mixtape was the name of the mixtape. So all over the blogs and over the industry, people are waiting for No Mixtape by Bun B. So now it's gonna have to be some kind of mixtape in some form or fashion."

Bun said he's been able to distribute so many rhymes in a short period of time by relying on a tireless work ethic and some of his homies around the Net.

"We were doing two-a-days. I wanted to say that this year, I would have 36 song titles, brand-new," the MC explained. "Whether they be full songs or freestyles or features, I wanted 36 song titles next to my name that are brand-new for 2010. We would do one then shoot it to somebody, then do one and shoot it to somebody else.

"Angela Yee and YN, I know they host on the morning show together sometime," he added. "I sent them two while I knew they was at the morning show so they can do whatever, respectively. Each song is coming to or from a different place even though sites have posted multiple songs. The first site was KeepItTrill.com, then YN [at RapRadar.com] , then Angela Yee with Team Yee. Miss Info [MissInfo.tv], Eskay [NahRight.com]. I think I sent something to Legend [at OnSmash.com]. Then Shake was like, 'Shoot something my way.' I shot something to Shake at 2DopeBoyz.com."

With Bun recording every day, he's been able to spit about all the current events as they break, from the Mark McGwire steroids scandal to the Haiti tragedy to the latest NFL playoff game.

"The song I did for 2 Dope Boyz, I sent to Shake, literally, right after the game," Bun recalled. "We were watching the New Orleans Saints and the Cardinals. It was like, 'Better Warn Kurt, I'm coming like D. Brees.' That's to let people know while you sitting somewhere f---ing off in the bar, we're grinding. We're gonna watch the game, but we're gonna watch the game in the studio, and we're gonna grind."

Bun's favorite freestyle is when he took over a track by newcomers Treal Lee and Prince Rick. " 'Mr. Hit Dat Lick' is my favorite," he said. "It's a different play off of the song 'Mr. Hit Dat H--,' which is a big record in Texas and in the South with the younger crowd. I guess it's a dance record. My version isn't a dance record. But the song has such a strong groove to it, the DJs asked for a clean version [of my rendition]. That one in particular is starting to play in the clubs in Houston. That one is kinda big."

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For other artists featured in Mixtape Daily, check out Mixtape Daily Headlines.

Haiti Donations Provide Everything From Clean Water To A School

Posted: 25 Jan 2010 03:19 AM PST

UNICEF ambassador Téa Leoni and a Red Cross spokesperson break down where your money goes.
By Jocelyn Vena, with reporting by Tim Kash


Téa Leoni
Photo: MTV News

As more and more donations pour in to help the victims of the 7.0-magnitude earthquake in Haiti, we're asking charities to explain how your donations, no matter how big or small, can benefit those who were most affected. And with nearly $60 million raised so far by Friday's "Hope for Haiti Now" telethon, a lot can be done.

"Even a $5 soccer ball can make that kid forget what's happened even for a day," UNICEF ambassador and actress Téa Leoni told MTV News while explaining what each donation buys to help earthquake victims. "Maybe forget that he's in the place he's in for a while."

A spokesperson for UNICEF provided MTV News with a list of some of those items:

» Tent ($200): A tent can be used to provide life-saving shelter or to support a clinic or school in time of crisis.

» School-in-a-Box ($200): UNICEF's "School-in-a-Box" sets up a temporary school for at least 40 children during times of emergency. Kits provide the chance for children to continue their education during the most extreme crises.

» Vaccine carrier ($10): Cold-box vaccine carriers help ensure that vaccines reach children in remote areas who need them.

» Collapsible water containers ($2): Each container holds 10 liters of water and is especially useful for kids carrying water for long distances to ensure that all their water doesn't spill en route from their water supply. It is also very useful for storing clean, safe water for everyday use.

» Water-purification tablets (60 cents for 50 tablets): Each tablet is able to turn 4 to 5 liters of dirty water into water suitable for drinking. Every day, 4,000 children worldwide die because they do not have access to clean water, according to UNICEF.

» High-energy/ high-protein biscuits ($1 per pack): These contain minerals and vitamins and have been developed for malnourished children during emergencies.

» Therapeutic Nut Spread: $77.63 feeds 10 children for one month. Therapeutic nut spread is a high-protein, peanut-based paste, supplied in a ready-to-use packet. No water is needed for mixing, which means that help can be provided to malnourished children in any situation.

» Therapeutic Milk ($24.75 for 12 liters): A milk-based powder for treatment of severe child malnutrition, this formula includes added vegetable fats, carbohydrates, vitamins and minerals and boosts the chances of a child's survival.

» Blanket ($3): Blankets protect from the elements and provide comfort in the most dire of circumstances.

» Oral-rehydration salts (7 cents for one package): This solution, containing sugar and salt, treats children suffering from dehydration caused by diarrhea. Approximately 3,500 children die each day from dehydration caused by acute diarrhea, according to UNICEF.

» Soccer ball ($5): Playing brings children together and helps restore a sense of normalcy in times of crisis or emergency.

A Red Cross spokesperson also provided a breakdown of needed items:

» $5 provides a water container to store clean drinking water.

» $10 provides a blanket that is appropriate to the climate and culture of the disaster-affected area.

» $25 provides a family of five with a kitchen set, giving them the ability to cook and serve food (a disaster can destroy even the most basic family possessions and restoring family's self-sufficiency is essential). This includes two cooking pots, a frying pan, bowls, plates, cups and utensils.

» $30 provides essential hygiene materials to five people for one month (ensuring adequate hygiene after a disaster is essential in promoting the health of those affected). This includes items like a toothbrush and toothpaste, shampoo, body soap, laundry soap, toilet paper, sanitary pads, a razor and a towel.

» $60 provides tools for a family of five to build a temporary shelter: two tarps, a rope, hoe, machete, tin snips, handsaw, roofing nails, shovel, long nails, tie wire and a claw hammer.

» $100 provides a cooking set, hygiene pack, blankets and water containers for one family of five following a disaster.

» $500 provides a family tent for a family of five.

Learn more about what you can do to help with earthquake-relief efforts in Haiti, and for more information, see Think MTV. Visit HopeForHaitiNow.org or call (877) 99-HAITI to make a donation now.

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Mariah Carey, Miley Cyrus, Jon Bon Jovi Join Simon Cowell's Haiti Single

Posted: 25 Jan 2010 06:03 AM PST

Singers reportedly participating in cover of R.E.M.'s 'Everybody Hurts' for earthquake relief.
By Gil Kaufman


Mariah Carey
Photo: Charley Gallay/Getty Images

Miley Cyrus, Mariah Carey and Jon Bon Jovi have joined the list of stars pitching in on "American Idol" judge Simon Cowell's charity single for Haiti relief. According to England's The Sun, the singers will appear on the cover of R.E.M.'s "Everybody Hurts," which will also feature famous Brits Susan Boyle, Leona Lewis and Rod Stewart.

"It's amazing these great singers are clearing their schedules to make this happen," Cowell told the paper, which is helping to organize the single. "I just found out Mariah has changed her schedule to be able to do this too."

Carey's and Cyrus' participation in the single could not be confirmed at press time, but an Island Def Jam rep did verify the news of Bon Jovi's appearance.

"It says such a lot that everyone is working so hard to help Haiti," Cowell told the Sun. "This is something that really matters to us all, and I'm so grateful for the support we are getting."

An unidentified source close to Cowell told the paper that Carey was very eager to pitch in on the all-star project. "Mariah was brilliant, she wanted to help in any way she could," the source said. "Her name gives the single another great boost."

The recording of the song kicked off in London over the weekend with "X Factor" judge Cheryl Cole and British act JLS, whose Oritse Williams lost relatives in the 7.0 earthquake that has so far claimed the lives of at least 150,000. Also expected to record their bits soon are Take That, Michael Bublé, Westlife, Alexandra Burke, James Morrison, Mika and James Blunt. All proceeds will be split between the Sun's Helping Haiti fund and the official Disasters Emergency Committee appeal. It has not yet been announced when the single will be released.

Friday night's all-star "Hope for Haiti Now" event has set a record for funds raised by public giving by a telethon with $58 million and counting. The iTunes album of the music from the show has already hit #1, notching the biggest one-day album pre-order in iTunes history.

Learn more about what you can do to help with earthquake-relief efforts in Haiti, and for more information, see Think MTV. Visit HopeForHaitiNow.org or call (877) 99-HAITI to make a donation now.

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Diddy's Son Donates Sweet 16 Birthday Check To Haiti Relief

Posted: 24 Jan 2010 11:11 PM PST

The Bad Boy mogul's son, Justin Combs, passes his father's $10,000 present on to Wyclef's Yele Haiti organization.
By Jayson Rodriguez


Diddy with son Justin Combs at his 16th birthday party on Saturday
Photo: Johnny Nunez/WireImage

Diddy claims to have invented the remix, but his son proved adept at putting his own twist on things over the weekend at M2 Ultra Lounge in New York, where he celebrated his sweet 16.

On Saturday, Justin Combs held court at a themed party titled "I Am Prince," a nod to his father's "I Am King" fragrance campaign.

The younger Combs was even decked out in a white tuxedo — just like his father in the ad for the scent — and entered the party with Lil Wayne protégé Nicki Minaj on his arm.

Minaj later performed a medley of tracks, as did Trey Songz. Diddy and Lil Kim led the crowd in singing "Happy Birthday" to Justin.

"Seeing Justin grow up is a big deal for me," Diddy told the crowd. "This is him entering manhood. I know a lot of y'all out there can relate to it. I wanna take this time out to say, Justin, I love you, from the bottom of my heart."

The Last Train To Paris superstar then presented his son with a few gifts, including a Maybach luxury vehicle — he had also opened a new bank account for Justin flush with $10,000.

The teen, however, chose to donate the money to Wyclef's Yele Haiti organization to aid the survivors of the country's devastating earthquake.

The party was recorded for an upcoming episode of MTV's "My Super Sweet 16." Diddy's former girlfriend's son with Al B. Sure, Quincy, was also featured on an episode of the show.

Teyana Taylor, castmembers from "Jersey Shore" and Jim Jones were among those in attendance.

Diddy recently held his own lavish 40th birthday party at the Plaza Hotel in New York.

Learn more about what you can do to help with earthquake-relief efforts in Haiti, and for more information, see Think MTV. Visit HopeForHaitiNow.org or call (877) 99-HAITI to make a donation now.

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Radiohead Debut New Song At Haiti Fundraiser

Posted: 25 Jan 2010 06:37 AM PST

Band's Los Angeles show raises $573,000, features first all-band performance of 'Lotus Flower.'
By Kyle Anderson


Radiohead's Thom Yorke performs on Sunday in Hollywood
Photo: John Shearer/ Getty Images

The remarkable effort put forth by the hundreds of actors and musicians on Friday night's "Hope for Haiti Now" telethon has raised $58 million in relief funds. Of course, the island nation will need plenty more funds to recover from the devastating earthquake, which is why the charitable performances from artists such as Radiohead and Lady Gaga pressed on into the weekend.

On Sunday night, Radiohead performed an impromptu show at the Henry Fonda Theater in Los Angeles. The gig was just announced last Thursday, and the 1,000 or so tickets to the intimate event were auctioned off via the band's Web site. According to the Los Angeles Times, the closing minimum bid was $475. At the end of the night, the band donated all of the proceeds — $572,754 in all — to Oxfam International.

For those who paid top dollar for an off-schedule show like this (Radiohead are currently sequestered in a Los Angeles recording studio working on new material), it was a loose, lively show that featured the all-band debut of a new song called "Lotus Flower," which had previously been performed live only by Yorke during solo shows. The band rolled through some of their biggest hits and crowd-pleasing favorites like "Fake Plastic Trees," "Karma Police," "Paranoid Android" and "The National Anthem." The high-profile guest list included Justin Timberlake, film director Paul Thomas Anderson, Red Hot Chili Peppers bassist Flea and Drew Barrymore.

Radiohead's performance was one component of a larger fundraising push by Oxfam, which is also currently holding an online auction — featuring items donated by Coldplay, Arctic Monkeys and Gorillaz mastermind Damon Albarn (who will write a song specifically for the highest bidder) — that will continue through February 2.

Learn more about what you can do to help with earthquake-relief efforts in Haiti, and for more information, see Think MTV. Visit HopeForHaitiNow.org or call (877) 99-HAITI to make a donation now.

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Beyonce's Road To The Grammys Proves She Is A <i>Fierce</i> Diva

Posted: 25 Jan 2010 02:31 AM PST

B's risky I Am ... Sasha Fierce pays off with 10 Grammy nominations, including Album of the Year.
By James Montgomery


Beyoncé
Photo: Paul Warner/ WireImage

In October 2008 — back when George W. Bush was still commander in chief — Beyoncé posted an open letter to her fans on her Web site, telling them that her (then-untitled) new album would be her most ambitious yet, a boundary-busting effort that featured her most personal songs to date.

"I have worked on this album for close to one year. I have taken the time so I can create my sound. Something that says who I am at this stage in my life," she wrote. "I have taken risks here. I am not afraid ... There is no label or tag on my sound. It's me, and I am so excited to share it with the world ... my music will explain it all."

Little did we know how prophetic those words would be. For more than a year now, her music really has explained it all. The songs on I Am ... Sasha Fierce are risky, personal, beautiful and complex, from the globe-uniting strut of "Single Ladies (Put a Ring on It)" to the tear-jerking power of "If I Were a Boy" and "Halo," they revealed sides of Beyoncé we never knew existed. She took risks, and they paid off in spades. The album has sold more than 6 million copies worldwide and has earned her accolades by the armload, the latest of which being the 10 Grammy nominations she picked up in December, including a nod for Album of the Year.

It's been a long road to this point. I Am was released in November 2008 and instantly went to the top of the charts, besting new albums by the likes of Nickelback and "American Idol" runner-up David Archuleta. It was B's third consecutive #1 debut, and she celebrated by watching "Single Ladies" (and its accompanying video) become a worldwide phenomenon, lauded by critics and imitated by everyone from Justin Timberlake to Barack Obama. She collaborated with Kanye West on a remix of "Ego" and released another eye-popping video for "Sweet Dreams." She teamed up with Lady Gaga for "Video Phone" and worked with Alicia Keys for songs on her The Element of Freedom album.

Through it all, she pushed her image and sound to places we never thought possible, becoming an icon not just in the world of music, but fashion too. And if there were ever any doubts about Beyoncé's longevity as an artist, well, I Am put those to bed permanently. From a humble letter to globe-spanning success, all in less than 18 months — Beyoncé did it, with style to spare. Now she's poised to take home a ton of awards Sunday at the Grammys too. More proof that taking risks can pay off. Beyoncé definitely did it the right way: her way.

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